Our 2011 stats are in and we now find that one third of our total of 10,000+ leads came into our offices with a completed home inventory, prepared on MovesOnline.com by our customers. This removes any doubt that a significant portion of our market wishes to conduct their business online, rather than having a salesperson visit their home. Closing ratios between phone-in and MovesOnline inventories are comparable.
Interestingly, over one half of our leads came from the internet. Twenty percent came from referrals (11%) and repeat customers (9%) while only 13% of our leads were prompted by the yellow pages. How times have changed!
